We wanted a totally new kind of chair. So we turned to the two designers who had produced the groundbreaking Equa chair and asked them to start with a clean slate and no assumptions. A bold challenge!
“It was a matter of deliberate design to create a ‘new signature shape’ for the Aeron chair,” says designer Bill Stumpf. “Competitive ergonomic chairs became lookalikes.” Differentiation was a huge part of the Aeron design strategy and it remains one of, if not the most, critical aspects of Aeron’s success.
“The human form has no straight lines; it is biomorphic. We designed the chair to be, above all, biomorphic, or curvilinear, as a metaphor of human form in the visual as well as the tactile sense. There is not one straight line to be found on an Aeron chair.”